May 04, 2015
Online Video News
ROI Is the Chief Concern for Brands Investing in Digital Video
While brands see that online video marketing plays an important role and budgets are increasing, they struggle to justify the costs.
Streaming Video Alliances Lays Groundwork for Caching Layer
The Open Caching Working Group of the SVA proposes a new caching layer to reduce ISP congestion and optimize network capacity.
YouTube Throws Itself a Tenth Birthday Party at 2015 Brandcast
The internet's leading video destination had no news to break at this year's newfront event, but advertisers were urged to get on board.
AOL Announces NBCU Distribution Deal and a Slate of New Shows
Under the agreement, AOL will stream clips from multiple NBCU networks on its platforms and the two will co-develop upcoming programming.
Pros and Cons of Running a Live Video Workflow in the Enterprise
Sure, there's a fully staffed IT department ready to assist within an enterprise, but getting on their schedule isn't always easy.
The Digital Delivery Dilemma
As content owners, broadcasters, and service providers reach more users on more devices, it's important to strike the right balance between dedicated infrastructure and the cloud
YouTube, On2, and the Economics of Ultra HD: Tallying the Costs
Why did Google purchase On2 Technologies back in 2010? Because encoding and streaming VP9 video is saving it tens of millions each year.
Video Creators Look for Piracy Solutions to Protect Breakout Hits
Online video services are defined by their original series, which win awards and attract viewers, but how do they keep those hits off illegal sharing sites?
The Great UHD Codec Debate: Google's VP9 Vs. HEVC/H.265
Which delivers better quality, encoding time, and CPU performance—HEVC or VP9? We put them to the test to decide once and for all.
Sling TV Launches Latino Add-On Packs
Viewers can add Spanish-language sports and entertainment programming to “Best of Live TV” core package
BrightRoll Expands Suite of Mobile Video Solutions for Advertisers
Enables Access to Nielsen Digital Ad Ratings Across BrightRoll’s DSP
Vevo Announces Erik Huggers as President and CEO
Gartner Forecasts Software-Defined Video Market to Top $10 Billion by 2018
25 percent of CSP/MSO-hosted and managed CDN services revenue for video delivery will be composed of software-defined video functionality