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March 17, 2014

Online Video News

Vindico Interactive Video Ad Study Finds Impressions Up 77%

Interactive ads do a better job of engaging with the viewer, the study says, although ad viewability remains a problem.

IAB Releases Updated Video Ad Metric Definitions for Comment

This first update since 2009 is designed to bring the language up-to-date with current online video advertising practices.

Vimeo Announces $10M Investment in Vimeo on Demand Platform

After a successful first year for Vimeo on Demand, Vimeo hopes to attract even more quality films with guaranteed funding.

Featured Articles

The State of Media and Entertainment Video 2014

Between Netflix, Hulu, Amazon, UltraViolet, YouTube, and others, viewers have more great content to watch and more ways to stream it.

SXSW ’14: Maker Says Monetization Will Catch Up in Time

Maker CEO Ynon Kreiz spoke at South by Southwest today, but didn't address Disney's possible acquisition of his company for $500 million.

Editor's Note

Content Is King With Online Video, But it's Not the Only King

In 2014, content's monarchy is over. It now shares the crown with technology and the audience, each essential elements for building an online video platform.

Industry News

NBC Olympics Production of the 2014 Olympic Winter Games in Sochi Used Telestream Vantage to Provide Workflow Orchestration

Telestream Vantage enabled improved file-based workflow for NBC Olympics during its coverage of the 2014 Sochi Winter Games

Videology Research Shows Tangible Benefits of Cross-screen TV Planning

Major brands show increased audience reach, product awareness, offline sales, and market share when using unified metrics for both TV and online video advertising

Dish Super Joey Now Available, Leading the Industry in Simultaneous Recording

Award-winning Super Joey increases tuner capacity of the Hopper® Whole-Home HD DVR experience

Anvato To Showcase Innovative Broadcast-Quality Ad Insertion Technology for Live Streaming At NAB 2014

New live ad stitching provides advanced tracking, insertion and delivery for digital ads