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May 06, 2013

Online Video News

Digitas NewFront Extolls the Power of Now, Focuses on the Message

Turning away from celebrity talks and new product pitches, Digitas delivers a NewFront full of strategies for successfully reaching the consumer.

BrightRoll 2013 Report Charts Rise of Online Video Advertising

A full 75 percent of ad execs see online video as equally effective or more effective than TV advertising.

YouTube BrandCast a Pep Rally for Advertisers

The video sharing leader touted its reach with young viewers, while Dreamworks announced its acquisition of Awesomeness TV.

Nielsen Plans Tool for Online Video Measurement, Says WSJ

Starting small, Nielsen will first roll out a pilot program with NBC, Fox, ABC, UniVision, Discovery, and A&E.

Featured Articles

Spotlight on Multiscreen Video Advertising Convergence

As consumers move into multiscreen modes of media consumptions, the advertising dollars will follow with well-managed multiscreen campaigns

Commentary: HLS's Ubiquity May Be DASH's Gain

Now that virtually all major players support Apple's HLS, the shortcomings of that de facto standard may lead to more widespread implementation of MPEG-DASH

DB Plugins Launches dbObscura To Protect Media Files

Linux-based solution is intended to secure media files in Oracle databases throughout workflow cycle

Industry News

Haivision Powers Live Video Streaming for International Ballet Festival – Assemblée Internationale 2013 and Canada's National Ballet School

Haivision’s Mako and KulaByte Encoders Selected by Ryerson University to Deliver High Quality Video for Live Streaming of Simultaneous Choreography Between Dancers in Amsterdam and Toronto

iStreamPlanet and Tata Communications Sign Multiscreen Live Linear Streaming Services Agreement

Partnership Accelerates Live Video Streaming to Connected Devices in Emerging Markets

Blip Debuts Line-Up of Original Web Series, New Talent, and Exclusive Partnerships

Fast-Growing Digital Entertainment Network’s Inaugural NewFront Event Debuts Deal with Web Sensation Ray William Johnson and Introduces New President of Sales and Marketing Jason Krebs.

Kaleidescape Launches World’s First Online Store for Downloading Blu-ray Quality Movies and TV Shows

Purchases include UltraViolet rights to provide viewing on portable devices