March 30, 2026

Featured Articles

The State of AI in On-Demand Streaming in 2026

This is a tale of a few different AI use cases that involve research, localization, advertising, and UX. The first is a public broadcaster in Austria. The second is a TV OS. The third is a well-known vendor. The last is a major media company. What all of these have in common is that their AI applications have moved from the proof-of-concept stage to full commercial implementation.

Short Cuts

How to Achieve Seamless Shoppable CTV

What strategic and technological innovations are in the pipeline to facilitate more seamless shoppable CTV experiences? Fuse Media's Karl Meyer, Disney's Lexi Swift, Spaceback's Joe Hall, and LG's Chester Goodson address future prospects for enhanced shoppability in this discussion with moderator Chris Pfaff from Streaming Media Connect 2026.

Blog

Case Study: Option Media Builds Trust in Every Transfer

With Signiant, Option Media moves high volumes of media quickly and consistently, reducing transfer failures and eliminating the need to restart interrupted uploads. Signiant's alignment with TPN Gold Shield assessments and advanced access controls help Option Media meet studio-grade security requirements without slowing production. Branded, client-friendly portals make it easy for non-technical users to send and receive content, improving client experience

Shoppable TV Has a QR Code Problem

Brands have poured millions in media spend into making commercials "shoppable" by placing QR codes on screen. The logic seems simple: put your code in front of millions of viewers and they will scan it. But many publishers have told me that widespread scanning just hasn't materialized, with some even reporting that CTR hovers around 0.03%. Why so low? Because scanning a QR code takes viewers away from the content they love.

California’s Streaming Loudness Law: Time for Ad Tech to Rethink Audio Control

A familiar broadcast rule is now entering the streaming world with California's new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content surrounding them. The goal is to eliminate the sudden volume spikes viewers experience during ad breaks. On paper, it's a win-win: audiences get a better viewing experience, and advertisers know their message is landing without jarring. But implementing that rule in streaming is far less simple than it sounds.

Why Microdramas are a Streaming Media Opportunity

Just because microdramas are being viewed on mobile devices doesn't mean that they're not a streaming media opportunity.

Industry News

Comcast Technology Solutions Selected by Altibox for Centralized Video Management Across Norway and Denmark

- CTS’ Cloud Video Platform provides back-end video management and publishing for Altibox TV across set-top boxes and connected devices

Harmonic Delivers Winning Live Sports Streaming Innovations

Enhancements to Harmonic’s Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robust Content Protection

Bitmovin's Player Web X Expands with Performance-First Advertising Architecture

Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player. The update introduces advertising playback, vertical video support, a proprietary adaptive bi

LTN showcases satellite-to-IP migration solutions for channel creators and live sports at NAB Show 2026

Open video transport network simplifies satellite transition with new partnerships and global reach as spectrum auction nears

VisualOn Optimizer Delivers Up to 40% Bitrate Reduction with up to 9x Transcoding Efficiency on Intel® Xeon® 6 SoC

VisualOn and Intel today released a joint white paper showing the VisualOn Optimizer delivers up to 40% bitrate reduction and up to 9x transcoding efficiency gains on Intel® Xeon® 6 platforms across AVC, HEVC, and AV1 workflows. Powered by AI-driven, sing

Synamedia unveils edge watermarking, celebrates 10-year anniversary of Content Armor

A vision 10 years in the making, ContentArmor Edge Watermarking accelerates piracy detection and reduces CDN bandwidth