March 23, 2026

Online Video News

H.264 Streaming Fees: What Changed, Who's Affected, and What It Means

Via's new AVC Streaming License Fee structure, which applies to new licenses beginning in 2026, replaces the old single-cap model with a tiered system that scales sharply with platform size.

Short Cuts

Has Resilience Replaced Scale as Live Sports Streaming’s Chief Concern?

When it comes to withstanding traffic spikes and other factors that stress-test live streams, "your infrastructure is only as strong as the weakest part of the chain," notes DAZN EVP James Pearce in this clip from Streaming Media Connect 2026. So has the resiliency of streaming architecture become a greater factor in livestream success than insufficient scalability or CDN capacity? MTech Sport's Matt Stagg, TATA Communications' Corey Smith, and BT Group's Ian Parr join the debate over where streams are most likely to break down today and whether CDN capacity problems have indeed been solved in this clip from Streaming Media Connect 2026.

Middle-Mile Resiliency and Delivering Live Streams at Scale

As the last mile of streaming becomes increasingly predictable, according to CacheFly CTO and Founder Matt Levine, the focus of streaming professionals working to enhance reliability in live event delivery shifts to the middle mile. Levine and YouTube Head of OTT Live Engineering Sean McCarthy explore what workflow and architecture elements constitute the middle mile and what it takes to navigate middle-mile variability most effectively origin-to-edge and designing workflows that scale in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

Blog

California’s Streaming Loudness Law: Time for Ad Tech to Rethink Audio Control

A familiar broadcast rule is now entering the streaming world with California's new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content surrounding them. The goal is to eliminate the sudden volume spikes viewers experience during ad breaks. On paper, it's a win-win: audiences get a better viewing experience, and advertisers know their message is landing without jarring. But implementing that rule in streaming is far less simple than it sounds.

The Future of Shoppable TV Requires Restraint

If the next chapter of CTV is going to deliver on both engagement and outcomes, it starts with a simple constraint: Respect the viewer first, then innovate inside that reality. 

The Hidden Cost of Over-engineering Broadcast Stacks

Efforts to build a powerful broadcast stack often quietly evolve into something far less efficient due to over-engineering. The hidden cost of this complexity rarely shows up on a purchase order. It appears in integration timelines, operational friction, and long-term maintainability.

Industry News

TrueVisions NOW Chooses Bitmovin’s Observability to Enhance its Video Streaming Capabilities with Real-time Insights into Video Playback

Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVisions Group, has selected Bitmovin’s Observability to deliver real-time video analytics at scale

Harmonic Enhances XOS Advanced Media Processor to Streamline Next-Generation Broadcast Distribution

Harmonic announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enabling outstanding viewing experiences.

Pixlo adds Castlabs’ forensic watermarking STARDUSTmark to protect high-value content from modern piracy threats

Pixlo has integrated STARDUSTmark, Castlabs’ forensic watermarking technology, into its media supply chain platform. This addition gives film studios a more resilient way to trace leaked content — including screenshots, short clips, and social media repos

LTN and Harmonic Expand Partnership to Support FAST Growth and C-Band Migration

Expanded partnership to power satellite-to-IP migration at scale

Magewell Connecting Any Source, Anywhere, in Any Form Factor at 2026 NAB Show in Stand C6113

Unveilings to include new Pro Convert IP to AIO 4K multi-format decoder and powerful upgrades for Ultra Encode family and Control Hub software

Signiant Showcases New Content Innovations Driving Visibility, Access, and Action at NAB 2026

At NAB 2026, Signiant (stand W2131) will showcase new platform innovations that expand content visibility, strengthen secure access, and enable decisive action across today’s distributed media environments, advancing its mission to accelerate content flow