March 02, 2026
Online Video News
ICYMI: Streaming Media Connect February 2026
26 Feb 2026
Streaming Media Connect February 2026 was all about the business and tech of ad-supported streaming and featured exclusive keynote fireside chats with Michelle Auguste of the NBA, Michelle Munson of Eluvio, and Kimmy Li of GAMELOOP and a slate of expert panels panels packed with speakers from YouTube, Disney, DAZN, Fubo, Fremantle, FloSports, Fuse, LG, Philo, Bitmovin, CacheFly, Tavant, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.
CTV Is Defining the Future of Streaming Ads
26 Feb 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Short Cuts
How Audience Insights Drive NBA Media Decision-Making
27 Feb 2026
How do "actionable insights" translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip, NBA VP, Global Media Insights Michelle Auguste explains how audience insights have informed the NBA's new 11-year media deal as well as the league's impending Euro League international expansion recently announced by NBA commissioner Adam Silver.
Blog
Why Most Live Streams Won't Exist in 30 Days
26 Feb 2026
The streaming industry generated roughly $78 billion in 2025 and around $100 billion in 2024, depending on whose methodology you trust. Nearly 29% of internet users worldwide tune into live streams every week. Viewers collectively watched 29.6 billion hours of live content in a single quarter last year. By every meaningful measure, live streaming has become one of the most significant content formats on the internet. And most of it will be gone within a month.
Industry News
Broadpeak launches Multiview solution to simplify multi-stream live sports viewing
New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility
Wowza Appoints Jon Corley as Chief Technology Officer
Wowza, a leader in real-time video streaming technology, has appointed Jon Corley as Chief Technology Officer (CTO). The appointment comes as Wowza advances its AI-driven streaming capabilities.
Griffin Media modernizes its newsroom operations with Bitcentral’s Core News
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Telycam PTZ Cameras Deliver ‘Insane’ Quality Gains for Stadium Sports Network
Explore XE cameras outperform much more expensive alternatives for high-profile curling broadcasts and streams
FAST TREND REPORT 2026
One thing is clear; Free Ad-Supported Streaming TV (FAST) is no longer the industry’s disruptor, it’s the new normal. And as we move through 2026, FAST is continuing to redefine how audiences consume media, how advertisers connect with viewers, and how co