August 04, 2025

Online Video News

Is “Pay-For-Play” Here to Stay? The Troubling Regulatory Implications of the Paramount-Skydance Merger

On July 24, the Federal Communications Commission (FCC) approved the $8 billion-valued merger of Paramount with the Hollywood studio Skydance. But underlying the financial and technological benefits of this merger for Paramount has been an increasingly brewing controversy over what appear to be concessions made by it to the Trump Administration and the FCC to adjust content and business practices strictly to their demands.    

Q&A: Viant CMO Jon Schulz Discusses Their New Strategic Partnership With LG Ad Solutions

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, recently announced a strategic partnership with LG Ad Solutions to speed up addressable advertising in the connected TV (CTV) ecosystem. In this Q&A, Jon Schulz, Viant's Chief Marketing Officer, delves further into the details of this partnership and its distinctive features that will benefit advertisers. 

Greatly Exaggerated: The Death of Linear TV

Take with a grain of salt any post that talks about the "Death of Linear TV." Viewers are watching linear TV on YouTube TV. They're watching linear TV on Twitch, on Hulu, on Disney, on Prime, and more. People are watching linear TV on all sorts of streaming platforms. Regardless of the underlying technology used to deliver it, it's all linear TV programming, and linear TV is alive and well.

Blog

Dynamic HDR and the Future of Visual Differentiation

From my work as a media solutions consultant with InterDigital and contributor to the Advanced HDR by Technicolor initiative, I've seen the need for a strategic shift toward dynamic HDR implementations that preserve creative intent, simplify delivery architectures, and future-proof content ecosystems. In this article, I break down the imperatives across four dimensions: strategy, operations, economics, and technology.

Live Sports Aren’t Just for Legacy Brands Anymore

It's never been easier for brands of all sizes to reach highly engaged audiences through live sports. Here's why it's a game-changer for brands looking to show up on game day, no matter the size of their budget.

Industry News

POWERtube TV Joins Forces with FAST Channels TV to Expand Its Automotive Streaming Network

POWERtube TV, the streaming network built for automotive enthusiasts, is proud to announce its newest partnership with FAST Channels TV to bring its high-octane content to a wider audience via the growing FAST (Free Ad-Supported Streaming TV) platform.

Telycam PTZ Cameras Now Compatible with SKAARHOJ Controllers

Combination of Telycam’s advanced PTZ cameras with SKAARHOJ’s robust tactile controllers enhances operational freedom for live productions

Wowza Powers Jotto Platform with Real-Time Streaming and Recording for AI-Driven Audience Intelligence

Wowza, a leading provider of streaming infrastructure, is powering Jotto, a cutting-edge feedback intelligence platform developed by Quadrant 2, a product studio dedicated to civic and community innovation. Leveraging Wowza Streaming Engine and Stream Rec

Ateme and castLabs Deploy Secure, Cost-Efficient IPTV/OTT Headend for Leading European Operator

Ateme, a global leader in video compression, delivery, and streaming solutions, has successfully deployed a robust and secure IPTV/OTT converged headend solution for a major European telecommunications provider, leveraging its TITAN Live and TITAN Mux pla

Zee Entertainment UK Extends Partnership With Cerberus Tech to Deliver Punjabi-Language Channel to Virgin Media

Managed 24/7 IP Video Delivery Service for Zee Punjabi HD Expands UK Viewers’ Access to Regional Content