July 07, 2025

Online Video News

Nominate Now for the 2025 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most important new innovation in the business in 2025? It's time to make your nominations for Streaming Media's 2025 Readers' Choice Awards, our annual industry awards program chosen by end users.

CTV Isn’t Just Another Screen—Why Brands Need a New Strategy for Shoppable Ads

The latest findings from BrightLine show that consumers are engaging with shoppable CTV ads differently and more intentionally—favoring rich, interactive formats like carousels and branded destinations. In this Q&A with Joshua Blum, Director of Research & Analytics at BrightLine, he delves into further detail about their recent findings and how platforms can adapt their shoppable TV experiences to adjust to these new behaviors.

Short Cuts

How to Balance Performance and QoE Metrics for Livestreams

When it comes to monitoring live streams, teams often divide metrics into technical categories related to streaming performance like bitrate and latency and buffering, and more subjective metrics related to quality of experience for end users. But according to Warner Bros.' Subhrendu Sarkar and NBCUniversal's Seb Emin, the two are really inseparable, as delivering satisfying experiences to viewers whether they're watching on 65" smart TVs or on a "mobile device on a train going through a tunnel" is always the end goal, and they explain how to strike that critical balance while always keeping QoE front of mind in this clip from Streaming Media Connect 2025.

Blog

How Subscriptions Increase Revenue and Improve Customer Engagement

The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to subscription-based business models is being driven by advancements in technology, customer needs, economic outlook, and the business advantages of this business model.

Industry News

MainStreaming Named in 2025 Gartner® Market Guide for Edge Computing as Representative Vendor in Data Center and Cloud Edge Services

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce it has been named a Representative Vendor in 2025 Gartner Market Guide for Edge Computing, within the “Data Center and Cloud Edge Services” category. We beli