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April 10, 2024

Short Cuts

Can Data Normalization Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle's Laura Florence to Fuse Media's Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it's easier said than done.


Fostering Partnerships to Drive Business Growth in Today’s Media Ecosystem

As the media landscape continues to grow in complexity, media organizations across the value chain face increased challenges to getting their content to audiences quickly, efficiently, and cost-effectively. However, Catherine Gonzalez Pack of LTN outlines how the right MSP partner will enable media companies to accelerate their go-to-market and achieve long-term business success while driving cost efficiencies.

Industry News

Magewell Expands Director Mini All-in-One Production and Streaming System with Instant Replay, HTML Graphics Overlays and More

New firmware update adds over two dozen new features and improvements

WiseDV Empowers FaithCastTV's Visual Radio Stations

WiseDV is all set to unveil cutting-edge Broadcasting and Streaming solutions infused with AI Innovations at NAB Show 2024 - West Hall, Booth# W1959, boasting technological enhancements and a plethora of groundbreaking features to offer unparalleled exp

Eluvio Unveils Next-Gen Content Fabric and New Applications for Premium Live Streaming, PVOD, FAST, and Video Archive Monetization at NAB 2024

- New Casablanca release provides streaming, download and monetization of any digital media content at scale without third-party media clouds or CDNs. Performance is fast, cost-efficient, and tamper-proof; Debuts new Creator Studio, Content Analyt

MwareTV adds national and local ATSC 3.0 channels to complete unified TV experience

• Adds off-air reception to MwareTV Set-top box • Seamless viewing experience across IPTV, OTT and local ATSC 3.0 channels in one app • Television as a Service: more than 200 national and regional channels in one contract

Telycam Showcasing New Products and Technology Partnerships at 2024 NAB Show

Highlighted demonstrations of the new Explore SE PTZ camera will feature NDI 6 integration as well as AR/VR workflows in collaboration with Brainstorm

Quickplay Brings Generative AI to Programmers to Optimize Storefront Search and Discovery Tools

Curator Assistant continues close collaboration with Google Cloud

Witbe Expands Monitoring Scope With New ABR Stream Analysis Technology Launching at 2024 NAB Show

Witbe’s Latest Innovation Monitors Video App Network Requests and ABR Streams for User Experience Data