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June 07, 2023

Short Cuts

Estrella Media's Christina Chung Talks Expanding AVOD Channels' Targeted Reach Via Media Partners

Estrella Media's Christina Chung talks with Tim Siglin of Help Me Stream Research Foundation about expanding AVOD channels' targeted reach via media partners in this Streaming Media East 2023 interview.


How Streaming Platforms Can Harness Predictive Analytics for Better Retention

Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.

CTV Success Requires Solving its Biggest Hurdle: Audience Confusion

Brittany Powers, Head of Advanced TV at Alliant, discusses the issues with streaming and CTV advertising around who is in charge of dictating and executing audience targeting strategies, and she outlines a path forward for brands, agencies, and streaming platforms.

Industry News

B2B real-time streaming solution nanoStream Cloud receives SRT Plugged Badge status

nanocosmos, provider of the integrated interactive live streaming solution nanoStream Cloud, participated in the SRT InterOp Plugfest which is run by the SRT Alliance.

The US Department of Veteran Affairs expands operations with new capabilities from Bitcentral’s Central Control Version 8

Bitcentral’s ongoing relationship with the US Department of Veteran Affairs continues to flourish with an upgrade to Central Control Version 8, delivering new capabilities from the most advanced automation software available.

ViewNexa by Bitcentral selected by CCB Holdings to grow streaming audiences for faith-based media organizations

NEWPORT BEACH, Calif., June 5th, 2023 - Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, has partnered with CCB Holdings, a global digital marketing company, to provide streaming capabilities to One Voic