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October 27, 2021

Short Cuts

How Inconsistent Reporting Hurts FAST Channels

Laugh Out Loud CEO Jeff Clanagan explains how the inconsistent metrics reported by different OTT platforms makes it difficult for ad-supported channels to evaluate and analyze their viewership and their channel's monthly performance in this clip from Streaming Media Connect 2021.

Pros and Cons of a Multi-Cloud Streaming Strategy

Encoding.com President Jeff Malkin discusses the speed and cost efficiencies gained when working with multiple cloud data centers and vendors for storing, managing, and delivering streaming content, and why and when others should (or should not) adopt that strategy in this clip from Streaming Media Connect 2021.

Blog

Does Connected TV Have a Transparency Problem?

As advertising shifts to new channels like CTV, it's important that platforms provide transparency in order to enable clients to make the best decisions with their marketing spend, as well as reassure them that the money is being spent as promised. And with connected TV now generating billions of dollars' worth of advertising, it's more vital than ever that platforms are held accountable.

Industry News

Accedo Partners with Nreal to Deliver an XR Revolution for Streaming Media

Accedo has partnered with the Augmented Reality (AR) glasses brand Nreal, to deliver Extended Reality (XR) viewing for video consumers. This partnership enables OTT providers to bring binge-worthy content to Nreal’s lightweight AR glasses.

Kinema Debuts First-of-Its-Kind, Fully Integrated Live Video Broadcasting Capability On Its Innovative Social Cinema Platform  

New, seamless tool enables film hosts, movie exhibitors and filmmakers to conduct real-time streaming discussions and Q&As with their audiences as part of Kinema-powered virtual cinematic experiences