January 28, 2026

Short Cuts

How Globo, Starz, and Paramount Sustain Streaming Experiences Across Legacy Devices

Like other premium streaming platforms, Starz maintains a "let's let everybody play" philosophy when it comes to delivering high-quality streaming experiences to all viewers on their platforms, but when it comes to supporting the broad morass of legacy devices and formats dating back to streaming's early days, challenges abound, especially in streaming's critical middle mile. Starz Executive Director of Software Development Rob Collins, Globo Head of Streaming and CDN Platform Marcos Petry, Paramount Director, Live Video Nishant Sirohi, and SVTA's Bhavesh Upadhyaha discuss strategies for meeting those challenges and where they draw the line when it comes to the most outmoded devices in this clip from Streaming Media Connect in December.

Blog

The Identity Problem Isn’t Loss, It’s Fragmentation

The real issue facing marketers today is not the disappearance of identity, but its fragmentation. Signals are multiplying across browsers, devices, apps, platforms, and environments, each behaving differently and governed by different rules. Rather than a single, predictable decline, marketers are navigating a patchwork of inconsistent identity signals that vary widely depending on where and how consumers are reached.

The Super Bowl Paradox: How Challenger Brands Are Winning Without the $7 Million Ad

While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% of total ad budgets. This disconnect, highlighted by recent Nielsen and eMarketer data, creates a "Super Bowl Paradox" where the most engaged inventory is also the most undervalued. The efficiency gap is real, and it's wide open.

Industry News

Spanglish Movies is launching two political FAST channels for Latino audiences ahead of the 2026 elections: New America CTV Channel and The Trump CTV Channel.

Spanglish Movies in partnership with FAST Channels TV, announced today the development and upcoming launch of two new political FAST channels for U.S. Hispanic audiences ahead of the 2026 elections: New America CTV Channel and The Trump CTV Channel. These

Amagi becomes the first cloud-native SaaS company offering end-to-end solutions in the broadcasting and streaming ecosystem to list on Indian stock exchanges

Amagi Media Labs Limited has listed on the Indian stock exchanges (BSE and NSE), becoming the first cloud-native SaaS provider offering end-to-end solutions for broadcasting and streaming to go public in India. The IPO attracted strong investor demand, un

Miri Technologies Launches V410 Live 4K Video Encoder/Decoder for Streaming and AV-over-IP

Versatile device combines user-centric design with deep feature set and flexible format support

Letson Corp Partners with FAST Channels TV to Launch Historias de Corazón, a New Premium FAST Channel Showcasing the Best Romantic Stories for Spanish-Speaking Audiences

LOS ANGELES, January 26, 2026 – Letson Corp, the creative force behind massive digital projects with over a billion views, is excited to announce its collaboration with FAST Channels TV to introduce their latest venture, a FAST (Free Ad-Supported Streamin