December 17, 2025

Featured Articles

Mining for Riches in the Niches: Dynamic Approaches for Targeted Growth

What does niche streaming mean in 2025? With the vast abundance of content available to TV audiences, how can niche programming be targeted adequately toward specific audiences, and what are some of the best ways these audiences can discover that content?

Short Cuts

How to Leverage AI in Streaming Ad Tech in 2026

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood efficiency in streaming monetization applications. Sargeway's Sarge Sargent, Fox's Amit Shetty, Google's Inderpreet Sandhu, IAB Tech Lab's Shailley Singh, and Reality Software's Nadine Krefetz discuss AI's fast-changing role in this clip from Streaming Media 2025.

Brand Safety and High School Sports Streaming Monetization

For ubiquitous high school sports streamer Hudl—which, according to VP of media Adam Gouttierre, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on almost every active NFL player—monetizing content means embedding brands in their streams that align closely with the content. They are primarily "locker room brands" such as Gatorade and Nike that are not only relevant to sports, but also aspirational for the athletes in that they're also associated with established stars at higher levels. In this clip from Streaming Media 2025, Gouttierre and Chris Pfaff of Chris Pfaff Tech Media discuss the importance of matching brands with content when your audience is predominantly "communities of passion."

Blog

Win Local, Grow Digital: How Stations Can Shape a New Sports Streaming Model

A new model has emerged in which a local station's linear signal is only one part of a wider distribution strategy. Groups are beginning to treat sports rights as multi-platform assets, preparing versions for direct-to-consumer (D2C) apps, FAST channels, and streaming bundles.

What Local Broadcasters Can Teach Adtech About Trust

As CTV matures, with heavier scrutiny on frequency, attribution, and audience quality, the trust gap between platforms and local advertisers is only widening. Advertisers don't just want better impressions; they want to believe what they're being told. The upside? Adtech can take a cue from local media and get back to the basics: presence, transparency, and consistency.

Industry News

Czech TV Elevates Video Streaming with Harmonic

Harmonic’s XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement

NoireTV Partners with FAST Channels TV to Launch a New Global Streaming Network Showcasing Black Diaspora Culture, Music & Storytelling

NoireTV, a rising force in global Black entertainment, is excited to announce its partnership with FAST Channels TV to officially launch its new FAST (Free Ad-Supported Streaming TV) channel, delivering nonstop programming centered on the Black diaspora a

Comcast Technology Solutions Selected by Charter and Cox For Back-End Management and Distribution of Out of Market Sports

-- Separate deals signed with Charter and Cox enable out of market fans to watch games from MLB, NHL, and NBA via Comcast Media360™

TAG Video Systems Celebrates Multiple APAC Award Wins for Innovation and Operational Excellence

TAG Video Systems is proud to share that the company has recently received multiple industry recognitions across the Asia-Pacific region, reflecting its ongoing focus on enabling media organizations to deliver high-quality content with confidence.