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September 2019

Magazine Features

Netflix Goes to the Other Side of the Mirror With Bandersnatch

Learn the streaming challenges Netflix faced presenting Black Mirror: Bandersnatch, which gave viewers choices and advanced interactive storytelling.

Instructional Video in the Academy: In the Can or On-the-Fly?

The use of both asynchronous and synchronous video by colleges and universities has skyrocketed. But which approach is better for learning?

Take Two Streams: Streaming Video on the Rise in Modern Medicine

From training to remote observations, the use of streaming video in the medical and pharmaceutical markets is growing.

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

Editor's Note

$21: The Amount Consumers Want to Pay Barely Covers Two Services

Households are reacting to new OTT offerings by tightening their belts and closing their wallets. Is this a boon for ad-supported services or the end of expansion?

The Industry

Cutting the Cord and Why It Took So Long: A Streaming Wish List

Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.

Future in Focus

TV 2.0: The Future Isn't About Delivery, It's About Experience

The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.

The Producer's View

DASH Patent Pool—Criticized From the Start—Might Cease Operations

The fact that DASH was always marketed as being free didn't stop MPEG LA from forming a patent pool. But lack of support from the major IP contributors appears to have doomed the effort.

Class Act

5 Best Practices for Using a Lightboard in Instructional Videos

Lightboards are great resources for online video learning, and they can be built for under $200. Here are five tips for getting impressive results every time.

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