Articles for Damien Read
You’ve Got (Personalized) Mail! It’s Time to Take Recommendations Beyond the App Interface
Personalized content recommendations are a hot topic in streaming. Extending them to your emails and other marketing messages is a logical way to increase repeat visits to your apps and counteract churn.
Modern Ways to Maximize Metadata for Better Content Discovery and Recommendations
Metadata quality is often the biggest challenge for any streaming service looking to increase content engagement with targeted recommendations. Can machine learning come to the rescue?
Beyond the Binge: Making the Most of Post-Play Moments to Boost Engagement
Many streaming services have got binge-watching nailed for episodic content, keeping viewers hooked on their hottest series with auto-play of the next installment. But are you wasting a golden opportunity to recommend new content at the end of a series or when a viewer finishes watching non-episodic content?
Unpacking the Psychology of Successful Content Recommendations
If you're looking to add or upgrade your data-driven recommendations, should you go for Recommended For You, Because You Watched, or Trending to bring the greatest increase in engagement? 24i's SVP of Data Products, Damien Read, argues the choice of section names and the data models behind them should be tuned to your user base and your specific business goals.
Editorial Curation vs. Automation: What’s the Most Successful Way to Increase Engagement?
Higher engagement with content is streaming's holy grail. More eyeballs on a greater range of content is great for tackling churn and for growing advertising revenue. But where should you invest your effort--in editorial curation or data-driven recommendations?
A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal
Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience?