Biographical Information
Brian Ring
Analyst, Ring Digital
Bring Ring provides world-class go-to-market services for leading video and TV technology clients.
Articles for Brian Ring
TikTok, Friction, and the Future of Video Shopping
31 Oct 2025
At Streaming Media 2025 in Santa Monica, my panel with Dallas Lawrence (Telly), Sarge Sargent, Bryan Moore (TalkShopLive), and David Grant (Favored.Live) explored the hottest video shopping trend around, and it's not what TV techies have been building.
When #2 Beats #1 in Sports: Key Insights from Professional Fighters League, Swerve Sports, Roku, and Major League Table Tennis
27 Oct 2025
There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four panelists at Streaming Media 2025 at the Fairmont Miramar Hotel in Santa Monica. Two of those panelists were involved with combat sports, which has proven to be a hot format in linear and live channel environments, including FAST. So hot, in fact, that combat also happens to be at the center of a watershed licensing agreement recently signed between the newly formed Paramount+/Skydance and UFC, the #1 combat sports brand in the world.
Survey: Ad-Free Antenna TV?
28 Jul 2025
The television landscape continues its dramatic transformation, but Ring Digital llc's latest #FutureOfTV.Live ?? Summer 2025 quarterly research reveals some unexpected truths about where viewers are headed.
The End of the Beginning? Ready to call the bottom on pay TV
25 Apr 2025
Q1 headlines: Interest in Multi-view; What Value Privacy; and the Grocery Retail promise
How to Move FAST Forward: Six Action Items for Free Streaming's Future
10 Mar 2025
At Streaming Media Connect 2025 I moderated a session called "FAST Forward" with panelists from A+E, Fremantle, Plex, and Revry. We looked at how FAST platforms and providers can better serve their channel customers. Drawing on insights from the panel, here are six key action items to move our industry forward.
Can Sticky Screensavers Save the Streaming Biz?
03 Feb 2025
Can Screensavers play a critical role in the Future of TV? If so, what does that mean for the future of streaming? Is Roku City a disaster in the making? Is Photostream a secret weapon that no one fully appreciates? Read on to find out.
Survey Says: Captions On From Hearing to Comprehension
28 Oct 2024
Ring Digital's latest FutureOfTV.Live quarterly report included revealing survey data on the state of live captioning in the TV and streaming ecosystem. We'll delve into the questions we asked and the survey's findings here.
IBC 2024: Four Things You (Might Have) Missed at IBC
19 Sep 2024
New innovations in server-guided ad insertion, NRCS-based news program production management, cost and carbon emission reductions for AI workflows, AI-based cloud storage and media asset management and more at IBC 2024.
SMNYC: Four Debates, Two Topics, One Educational Day
28 May 2024
On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.
Streaming Media West Preview: Cloud Graphics Are the Future!
31 Oct 2019
Here are six reasons why cloud graphics and overlays are the future of streaming TV, plus one big reason to attend Streaming Media West next month in Los Angeles.