Articles for Tejpaul Bhatia
Industry Perspectives: Chasing the Long Tail of Distribution
Maximizing Return on Premium Video
Winners and Losers in the Super Bowl Ad Game
Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck?
Tues., Feb. 3, by Jim Hopkinson and Tejpaul Bhatia
Outsourcing Everything but the Company Name
Nowadays, thanks to outsourcing, you don't have to have any specific skills or knowledge relating to software development, content production, monetization, or even streaming media to build a streaming media business; you only need to come up with a clever name for your company.
Streaming 'Round the Globe
Emerging international markets hold promise, but the online video world isn’t quite flat yet. Despite all the challenges that might be in the way, experts believe that the international opportunity is too large to pass up.
Mon., Nov. 5, by Tejpaul Bhatia
Commentary: The Television Paradigm Shift
In order for traditional televison producers and networks to thrive in the brave new world of online video, they need to change the way they look at the entire ecosystem, from programmers to consumers.
Tues., Apr. 24, by Tejpaul Bhatia
Ten Questions: When Is Your Content Ready to Be Monetized?
For this article, we asked content experts at all points in the value chain to provide a list of ten questions content owners or creators should ask to see if they're ready to start making money.
Super Bowl Advertising 2.0
You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson
Commentary: The New Art of Storytelling
In the brave new world of delivering video to multiple playback devices, success isn't about multiplatform content. It's about multiplatform stories.
Tues., Nov. 18, by Tejpaul Bhatia
The New Art of Storytelling
It's not about multiplatform content. It's about multiplatform stories.
Streaming With the Major Media
Established players and challengers compete and converge to shape the future of video online. In this article, ESPN new media's former senior manager for international business strategy assesses the landscape and looks to the future.
Mon., Sept. 25, by Tejpaul Bhatia
11 Steps to Building a Successful Global Content Business Utilizing Streaming
While every organization is different, these guiding principles can help prepare for potential growth and scaling of a content business.
Tues. May 2, by Tejpaul Bhatia