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Biographical Information

Tejpaul Bhatia


Tejpaul Bhatia is CEO of MediaMerx, a New York City based company that streams premium video to more than 130 million broadband subscribers in emerging markets through websites like a New York City based company that streams premium video to more than 130 million broadband subscribers in emerging markets through websites like Tejpaul was previously senior manager of international business strategy for ESPN, where he planned and launched new media businesses in Latin America, Asia and Europe. He joined ESPN in 2002 to build the underlying infrastructure for acquiring and distributing video across digital platforms and was responsible for ESPN360, the company’s customizable global broadband service. Prior to ESPN, Tejpaul co-founded Media Strategy Partners, a media asset management consulting company that continues to serve US broadcasters. Before Media Strategy Partners, he was a consultant at Scient and then at Sekani, where he served as an application developer and a digital media architect for sports leagues and the Olympics. Tejpaul holds a Bachelor of Science in computer science from Columbia University. He serves as the Board Chair for the New Leadership Council of the Make-A-Wish Foundation and also volunteers internationally with GlobeAware.

Articles for Tejpaul Bhatia

Industry Perspectives: Chasing the Long Tail of Distribution

Maximizing Return on Premium Video

Winners and Losers in the Super Bowl Ad Game

Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck?
Tues., Feb. 3, by Jim Hopkinson and Tejpaul Bhatia

Outsourcing Everything but the Company Name

Nowadays, thanks to outsourcing, you don't have to have any specific skills or knowledge relating to software development, content production, monetization, or even streaming media to build a streaming media business; you only need to come up with a clever name for your company.

Streaming 'Round the Globe

Emerging international markets hold promise, but the online video world isn’t quite flat yet. Despite all the challenges that might be in the way, experts believe that the international opportunity is too large to pass up.
Mon., Nov. 5, by Tejpaul Bhatia

Commentary: The Television Paradigm Shift

In order for traditional televison producers and networks to thrive in the brave new world of online video, they need to change the way they look at the entire ecosystem, from programmers to consumers.
Tues., Apr. 24, by Tejpaul Bhatia

Ten Questions: When Is Your Content Ready to Be Monetized?

For this article, we asked content experts at all points in the value chain to provide a list of ten questions content owners or creators should ask to see if they're ready to start making money.

Super Bowl Advertising 2.0

You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson

Commentary: The New Art of Storytelling

In the brave new world of delivering video to multiple playback devices, success isn't about multiplatform content. It's about multiplatform stories.
Tues., Nov. 18, by Tejpaul Bhatia

The New Art of Storytelling

It's not about multiplatform content. It's about multiplatform stories.

Streaming With the Major Media

Established players and challengers compete and converge to shape the future of video online. In this article, ESPN new media's former senior manager for international business strategy assesses the landscape and looks to the future.
Mon., Sept. 25, by Tejpaul Bhatia

11 Steps to Building a Successful Global Content Business Utilizing Streaming

While every organization is different, these guiding principles can help prepare for potential growth and scaling of a content business.
Tues. May 2, by Tejpaul Bhatia