Biographical Information
John Cobb
EVP, General Manager, Cadent VuePlanner
John Cobb is EVP, General Manager, Cadent VuePlanner.
Articles for John Cobb
How Advertisers Can Approach an Epic Sports Year
03 Feb 2026
The Super Bowl has evolved so that viewers can now tune in to NBC's linear channel, as well as stream it via Peacock, Fubo, Hulu+Live TV, YouTube TV, and NFL+. One channel that is conspicuously absent from there is traditional YouTube, but that doesn't mean that it will be without Super Bowl content. Rather the opposite - YouTube will be at the center of the Super Bowl viewership, regardless of broadcast rights. What's more, this will be a precursor to an epic sports year for advertisers - one where YouTube will be more central than they may understand.