Biographical Information
YJ Kim
Strategy Director, AI Digital
YJ Kim is a Strategy Director at AI Digital, where he advises brands and agencies on programmatic media strategy, ad tech innovation, and the practical application of AI across digital channels. With over a decade of experience across agencies, platforms, and consultancies, he helps advertisers navigate a fragmented media ecosystem with greater transparency, control, and measurable outcomes.
Articles for YJ Kim
The Super Bowl Paradox: How Challenger Brands Are Winning Without the $7 Million Ad
26 Jan 2026
While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% of total ad budgets. This disconnect, highlighted by recent Nielsen and eMarketer data, creates a "Super Bowl Paradox" where the most engaged inventory is also the most undervalued. The efficiency gap is real, and it's wide open.