Biographical Information
YJ Kim
Strategy Director, AI Digital
YJ Kim is Strategy Director at AI Digital, where he leads strategic research and market analysis focused on how AI is reshaping advertising, media, and brand performance. He is a contributor to AI Digital’s thought leadership, including the State of AI Search Report and multiple AI strategy frameworks that help brands and agencies navigate emerging shifts in consumer behavior and digital media.
Articles for YJ Kim
The Super Bowl Paradox: How Challenger Brands Are Winning Without the $7 Million Ad
26 Jan 2026
While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% of total ad budgets. This disconnect, highlighted by recent Nielsen and eMarketer data, creates a "Super Bowl Paradox" where the most engaged inventory is also the most undervalued. The efficiency gap is real, and it's wide open.