Biographical Information

Jenn Scilabro

Chief Growth Officer, Ribeye

Jenn Scilabro is Chief Growth Officer at Ribeye.

Articles for Jenn Scilabro

What Local Broadcasters Can Teach Adtech About Trust

As CTV matures, with heavier scrutiny on frequency, attribution, and audience quality, the trust gap between platforms and local advertisers is only widening. Advertisers don't just want better impressions; they want to believe what they're being told. The upside? Adtech can take a cue from local media and get back to the basics: presence, transparency, and consistency.