Karen Cuce, Vice President of Strategy at Brkthru, a digital media solutions firm. With 25 years of experience, she has helped clients navigate the ever-evolving digital landscape—starting brand-side in the early days of online travel and advancing into leadership roles across agencies and publishers. At Brkthru, she leads media planning and strategy, giving clients access to actionable audience insights, competitive intelligence, emerging trends, and innovative digital solutions. Her expertise spans media strategy, ad operations, and campaign management, with experience across sectors including higher education, travel and tourism, healthcare, and financial services.