Biographical Information

Articles for Colin Moran

Why Smarter Production Will Power Niche Sports Streaming Growth — and Higher Rights Value

Today's rights buyers prefer high-quality content that can be tailored for multiple platforms and devices. Leagues looking for competitive differentiation should prioritize flexibility in how audiences can consume their content, enabling rights buyers to leverage that product in multiple ways to drive maximum ROI. Smarter production technology makes that flexibility much easier to achieve for fast-growing organizations.

Out of Home, On the Money: Live Event Streaming is Winning Outside the Living Room

Streamers are facing intense competition over limited household wallet share, engagement time, and the rights deals that keep viewers signed up. Today, folks are looking for creative ways to expand their audience beyond the confines of direct-to-consumer and streaming platforms while slicing and dicing rights agreements in tailored ways. Immersive shared experiences, such as live sports events, that take audiences outside of their living rooms are growing in popularity - and helping engage viewers with hyper-targeted, localized experiences.