Biographical Information

Articles for Philip Inghelbrecht

Why Streaming's Rise Means the Death of DSPs

Going forward, streaming is the best way to capture mass audiences. In the world of TV advertising, CTV has fully grown up and it's time to move on from basic digital tactics. For bigger brands and old school agencies, that's easier said than done. In an effort to move away from relying on streaming TV as a targeting play, they need to divorce themselves from the technical (and digital) tools that they've become so reliant on--especially DSPs.

Ozempic for the Cable Industry: From Fat to Skinny Bundles

Philip Inghelbrecht, CEO and founder of Tatari, has closely watched the carriage deals in the cable space and the disruption that streaming continues to cause. Despite the momentum for so-called "skinny bundles," which may placate streaming subscribers and stop the loss of cable subscribers, he discusses why advertisers need to track this evolution and carefully adjust their strategies.