Biographical Information
Jake Nishimura
Marketing Director of Kiswe
Jake Nishimura is a marketing executive with over 10 years of experience in sports and entertainment. Getting his start in music promoting concerts for some of the largest artists in the world like Taylor Swift and Ed Sheeran, Jake transitioned into Marketing Director for Kiswe, translating those event marketing skills to promote livestreams for artists like Queen, Rolling Stones, and Jack Harlow. He also played a pivotal role in getting Kiswe’s foot in the door in the creator market, leading to successful shows with Smosh, Rhett & Link, and Try Guys. Additionally, Jake leads Kiswe’s partner marketing team, which provides everything from simple marketing consultation to end-to-end marketing support for the company’s sports partners including PPV.COM, Utah Jazz, and Phoenix Suns.
Articles for Jake Nishimura
The Next 20 Years: What Role Will Large Social Platforms like YouTube Play in the Future of the Creator Economy?
17 Jun 2025
For the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control comes with downsides. As a result, after two decades of platform dependency, several large creators have started experimenting with more direct-to-consumer (D2C/DTC) outlets for their content.
Life Beyond YouTube - The Shift to Creator-Owned Platforms and What It Means for the Creator Economy
13 Aug 2024
Jake Nishimura, Marketing Director of Kiswe, discusses how the creator economy is at a crossroads. While traditional platforms like Instagram, TikTok, Twitch, and YouTube still provide the best opportunities for aspiring creators, more established creators are finding it increasingly difficult to sustain their careers on social media alone. As a result, many popular creators are starting to invest in their own direct-to-consumer (D2C or DTC) subscription streaming platforms citing frustration with the YouTube algorithm and how difficult it is to sustain the level of success they've achieved on a single platform.