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Articles for Dave Dembowski

The Six Big Advertising Trends that Will Shape Live Streaming in 2026

Millions of people are abandoning linear for streaming, with live sports causing the biggest shift of all. As audiences embrace streaming, advertisers follow. Here are the six major trends that will define this new phase of streaming.

How Sports Betting Apps Are Gamifying the TV Sports Viewing Experience

Sports apps are having a ripple effect across connected TV. Features like interactive stats and polls are blurring the line between content and participation. Broadcasters and streamers are racing to keep up, building experiences that reward every tap, scroll, and cheer with data-driven connections. You could call it the FanDuel effect; I think of it as the gamification of live sports.

Live Sports Is Driving Innovation in Ad-Tech

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new opportunities to reach massive live audiences digitally. Media companies are working hard to offer the TV advertising experience of the future. That future will include new forms of targeting, interactivity, creative ad formats, and much more.

Record U.S. Election Spending in 2024 Will Generate New AdTech Innovations

The 2024 election is expected to drive record ad revenue, with some estimates putting the total at over $10 billion. This would make the 2024 election the most expensive in US history, surpassing the 2020 election, which saw $9 billion in ad spending. Dave Dembowski of Operative covers how new technologies to effectively segment, deliver addressable ads, and increase digitalization of TV buying make it easier to target local markets and audiences and what complexities come with this.