Biographical Information
Dave Dembowski
SVP of Global Sales at Operative
Articles for Dave Dembowski
Record U.S. Election Spending in 2024 Will Generate New AdTech Innovations
04 Mar 2024
The 2024 election is expected to drive record ad revenue, with some estimates putting the total at over $10 billion. This would make the 2024 election the most expensive in US history, surpassing the 2020 election, which saw $9 billion in ad spending. Dave Dembowski of Operative covers how new technologies to effectively segment, deliver addressable ads, and increase digitalization of TV buying make it easier to target local markets and audiences and what complexities come with this.