RGB Networks: View from the Top 2013
Multiscreen 2.0: Streamlining and Monetizing IP Video
With many multiscreen services up and running and many more now in trial or planning, those of us involved since the start have learned plenty about what it takes to deploy an IP video architecture that will not only be cost-efficient in the long run, but that will also bring in new revenues.
Based on lessons learned, a new generation of ‘Multiscreen 2.0’ technology is emerging that enables video service providers (VSPs) to streamline and monetize multiscreen services for live, on-demand and time-shifted viewing.
Research provides clear evidence that live multiscreen services are becoming a critical component of a VSP’s offering. However, to support the delivery of a growing number of live channels to thousands or millions of subscribers, VSPs require a robust solution that can scale to meet demand without compromises. Modular, next-generation transcoders based on purpose-built processing technology bring the density, scalability and reliability required for live delivery of a full channel line-up without sacrificing VQ.
For on-demand content, separation of the transcoding and packaging functions in a Multiscreen 2.0 architecture enables a dramatic reduction in storage space through ‘just-in-time’ packaging. Eliminating the requirement for a different file for each bitrate and ABR format, in this architecture files are transcoded into just a few mezzanine file bitrates. When content is ordered by an end user it is transferred to a just-in-time packager, which formats the file on the fly for streaming to that device. Through just-in-time packaging, VSPs can cost-effectively deploy nDVR services to their subscribers, providing a proven service that consumers are willing to pay for.
Finally, when building a new multiscreen architecture, VSPs must include a monetization component. ABR ad insertion enables hyper-targeted advertising down to the neighborhood, device or even subscriber.
Incorporating these key elements of a Multiscreen 2.0 platform, VSPs ensure a future-proof investment.
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