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Sony Launches Ci Platform in Europe, Offers Cloud-Based Editing

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Back at the NAB conference in April, Sony launched new subsidiary Sony Media Cloud Services and its first product, Ci (pronounced "see"), a cloud-based platform for creating and storing video. Now, on the eve of the IBC exhibition, Sony is announcing the European launch of Ci. An ecosystem of tools, the Ci platform moves video ingest, organization, management, editing, reviewing, and finalizing to the cloud.

Since launching Ci at NAB, Sony has pushed out several enhancements. The platform gained Ci RoughCut, a browser-based tool for stitching together multiple clips, as well as collaboration tools called Ci VideoReview and Ci AudioReview. Sony has also added support for Sony's wireless camera adapter, which lets supported cameras shoot and stream directly to the cloud. Video-makers can use 3G, 4G, LTE, or Wi-Fi connections to stream high-resolution audio and video directly to their Ci online libraries.

Sony notes that people can sign up for Ci accounts for free and begin using them immediately. Paid accounts begin at $25 US/€19 per month for 100GB of storage. Customization options let subscribers get more storage, if needed. The advantage of Ci, Sony says, is that teams in multiple locations can begin working on content as soon as it's shot.

IBC attendees who want a better look will find it at the Sony booth in hall 12.

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