Accenture: Create Webcasts from Videoconference Studios
Videoconferencing studios and online video studios use the same equipment, so companies that have made an investment in videoconferencing are ready to go with online video. At the recent Streaming Medea East conference in New York City, Accenture's video service delivery lead George Levar explained how Accenture built a videoconference area several years back to save on travel costs for senior management.
"That was very much a travel-avoidance cost-driven decision. What we've done since then is to look at this as integration with webcasts as a way to increase the value you get from your videoconference and telepresence investment without having to do too much additional investment," Levar explained. "Your videoconference and telepresence is some cost of bandwidth you have and the network to make all that connect is already there. So, if you can integrate it well into your streaming, you then transform these videoconference end-points from a point-to-point device into a global broadcasting device."
While the studio might seem simple by online video standards, it does the job of letting senior executives communicate what they need to say.
"We have moved through that over the course of about the last three years. We now have a broadcast center in Chicago. It is essentially a television-quality broadcast facility built specific for taking videoconference endpoints and generating broadcast webcasts that have graphics and lower-thirds and scroll-ins," Levar said. "What we see is that, yes, people like the quick-and-dirty webcasts, and if an executive gets his message out, then that's fine."
In large companies, the only way that senior executives can communicate to the full employee base is with some kind of online video solution. For more on creating a unified communications solution, watch the full video below. Download the presentation for more info.
Integrating Streaming, Videoconferencing, and Unified Communications Solutions
Learn how organizations leverage existing videoconferencing infrastructure as a production studio when integrated with a video streaming system, as well as how videoconferencing allows presenters in multiple locations to participate jointly in webcasts. Finally, learn how this is all good news to those implementing streaming solutions, because now they can be budgeted as part of a larger video communications budget.
Moderator: Michael Newman, VP/GM, Video Content Management, Polycom
Speaker: Doug Thomas, Content Producer, Office.com, Microsoft
Speaker: Gary Powell, Technology Analyst, University Of Toledo
Speaker: George Levar, Video Service Delivery Lead, Accenture
Speaker: Nathan Niederhausern, Senior Program Manager, Microsoft
In a previous age, videoconferencing was bright, sterile, and unpleasant. It lacked the multi-sensory input that makes face-to-face meetings valuable.
Accenture surveyed video viewers around the globe, and found that the preference for video viewing on a television set is sharply declining.
While native digital services are growing fast and gaining subscribers, Accenture says broadcasters have a significant advantage.
Watch second screen content without looking away from the TV, or watch recorded shows even when away from home.
It's taken almost 20 years, but enterprise video solutions are finally integrating with videoconferencing tools, and everybody wins.