Netflix Expands Agreement with PBS, Following Amazon Announcement

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Children's programming is a hot area for the growing subscription video-on-demand (SVOD) market, and both Netflix and Amazon have recently signed deals with PBS that include much for young viewers. Today, Netflix announced an expanded agreement with PBS that makes it the exclusive SVOD host for "Super Why!" sometime in 2014. The agreement covers Netflix U.S. and Canada, and includes other children's series, including "Wild Kratts," "Caillou," and "Arthur." It's not all kid stuff, though, as the agreement brings Ken Burns documentaries and the series "Nova" and "Secrets of the Dead" to Netflix. This fall, Netflix will introduce North American audiences to the acclaimed ITV mystery series "The Bletchley Circle."

Just last week, Amazon announced a PBS deal for its SVOD service, Prime Instant Video. The announcement includes much overlap in both children's and adult programming with the Netflix agreement. Amazon, however, scooped up the jewel in the crown, exclusive SVOD rights to "Downton Abbey," which has become a breakout hit. Amazon is currently the exclusive home for the show's third season, and will become the exclusive home for all its seasons, past and future, later this year.

Netflix made news last month when it lost SVOD rights to children's programming from Viacom, including "Dora the Explorer" and "SpongeBob SquarePants," only to have Amazon quickly acquire them.

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