Save your FREE seat for Streaming Media Connect this August. Register Now!

Elemental Explains the Significance of HEVC/H.265

Article Featured Image

Why is HEVC (High Efficiency Video Coding) so important? At the recent Streaming Media East conference in New York City an expert panel explained why HEVC matters and how their companies will support it. The moderator, Jan Ozer, introduced the next-generation codec:

"If I was to summarize the benefit, it would be 'same quality at 50 percent of the data rate.' That's going to enable people to save bandwidth costs, it's going to get video in places you couldn't get HD video in before, and everything sounds grand," Ozer said. "The hard part is always making it work and getting it implemented."

First up in the discussion was Mark Cousins, senior product manager for Elemental Technologies, who talked about benefits the codec offers in bandwidth, 4K video, over-the-top distribution, and video-on-demand. All the attention, however, is in bandwidth.

"The interest is really in bandwidth reduction, as opposed to improving quality," Cousins explained. "HEVC offers between 40 and 50 percent reduction in bandwidth for the same quality, and that seems to be the focus that customers are on. The degradation as bits become unavailable is also much more pleasant to the eye."

Actual day-to-day HEVC usage is a long ways off, so Cousins was surprised to learn that people want to begin working with it right now.

"We went out and asked customers a few months ago 'When do you plan to test or evaluate HEVC?' The answers were quite surprising; 'As soon as possible' was at over 40 percent," Cousins said. "So people have a strong interest in this. They really believe that it can solve a lot of problems for them, and it can reduce costs by reducing bandwidth."

For more on the importance of HEVC/H.265, watch the video below.


Understanding the Significance of HEVC/H.265

The most recent video compression standard, HEVC / H.265, was placed into final draft for ratification earlier this year and is expected to become the video standard of choice over the next decade. As with each generation of video compression technology before it, H.265 promises to reduce the overall cost of delivering and storing video assets while maintaining or increasing the quality of experience delivered to the viewer. This session will address what H.265 is, how it differs from previous generations of compression technology including H.264, key barriers to widespread adoption, and thoughts on when H.265 is likely to be implemented.

Moderator: Jan Ozer, Principal, Doceo Publishing
Speaker: Mark Cousins, Product Management, Live Compression, Elemental Technologies
Speaker: Will Law, Principal Architect, Media Division, Akamai Technologies
Speaker: Thomas Kramer, Vice President of Product Management, MainConcept GmbH/Rovi

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

CES 2014: Akamai and Qualcomm Demo 4K HEVC Streaming

While mass 4K home streaming is years away, one demo is showing how HEVC can simplify file creation and delivery.

Elemental Partners on 4K Live Video Demo During Osaka Marathon

This Sunday, marathon fans in Osaka will be able to view Ultra HD live results from a special exhibit space.

Telestream Helps Launch Open Source x265/HEVC Project

Company teamed with MulticoreWare to help develop and promote an H.265/HEVC codec, building on the success of the x264 codec, and already claims encouraging data rate reductions for encoding

Will HEVC/H.265 Kill the Data Center?

QuickFire thinks so, which is why it's introducing the T-Video Transcoding Platform V1100, a single-RU box with multiple Ethernet connectors and 11 quad-core Core i7 mobile CPUs

Rovi Introduces MainConcept HEVC SDK

Claims to achieve transcoding conversion time savings via software using a single decoded stream and offering up to 10 simultaneous re-encodes for any given stream

The Future of HEVC: It's Coming, but with Plenty of Questions

Everyone agrees that HEVC is the codec of the future, but an unclear royalty picture and a paucity of compatible devices means widespread adoption is a long way off.

Companies and Suppliers Mentioned