Vevo Turns 2, Doubles Audience Since Launch
Music video site Vevo turns two-years-old this month, and it's celebrating by throwing out some stats highlighting its growth. Vevo now counts an audience of 57 million unique viewers, which is twice the audience it had when it first launched.
Not only is Vevo's music video-viewing audience larger, it's sticking around longer: In January, 2009, the average visitor watched 9.5 videos per month, compared to 14.5 videos in October, 2011.
Much of Vevo's growth has been in the mobile space. The Vevo app has been downloaded over 13 million times worldwide, and mobile video streams have increased a giant 700 percent between January and October, 2011.
Prime time for mobile viewing, Vevo finds, is between 6PM and 12AM.
Vevo has now earned such a strong reputation in the music industry that 7 of the top 10 music artist Facebook pages are built on Vevo videos, including pages for Katy Perry, Lady Gaga, and Rihanna.
For more details on Vevo, read the full two-year viewership report.
Vevo is owned by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media. According to the latest comScore report, it's currently the second largest online video destination, behind YouTube, and had 55.4 million unique viewers in October.
Advertisers want online video measurements that conform to what they already get from TV, but online video broadcasters can offer far more.
Besides showing videos to mobile users, the app offers sharing and geo-location features.
Vevo CEO Rio Caraeff told the Digital Music Forum East yesterday that the music video service would be adding live events to its offerings later this year.
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