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Online Video Industry Forecast 2012: VOPED

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[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine.]

The online video business is defined by three important characteristics today. First, the industry is still in its infancy and the potential for harnessing the explosive growth of online video is largely untapped. Second, rapidly evolving technologies and customer requirements are dramatically changing the online video industry. Finally, there is no true online video industry standard today, and this has important implications for clients and providers alike.

Based on this dynamic, opportunity-rich environment, the key to success is flexibility.

In 2012, VOPED celebrates our fifth anniversary in the online video business. Since our founding, we have grown to understand the value of flexibility to meet the needs of our growing list of clients.

Our clients are pioneers in online video who, with VOPED's support, are navigating the Web to meet their unique business goals. We have learned that flexibility is critical for delivering the best online video platform in the market today, including integrated payment gateway technology for live events and VOD, Roku channel development, Facebook integration, and much more.

As new business models emerge, online video will continue to adapt with complementary technologies (think Netflix and Hulu). As we evolve as an industry, flexibility from providers will prove to be the key to success. This guiding principle and a successful mix of technology, customer service, scalability, and adaptability will ultimately form a new industry standard for the online video platform business.

At VOPED, we believe this formula for success will serve the rapidly changing needs of both consumers and companies operating in this exciting sector of online video.

Stay tuned!


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