Amazon Is Up, Facebook Is Down in June Video Rankings
comScore, the digital measurement specialist, has released its online video rankings for June, 2011, and the numbers show some surprises. The biggest is that Amazon has nosed into the top 10, and is now the tenth most-visited video destination by number of unique viewers.
As Amazon rose, NBC Universal fell out of the top ten. In the month when Facebook announced a major video offering (video calling with Skype), its video viewing rank tumbled. In May it was in fourth place with 48.1 million visitors. In June, it fell to sixth place with 47.7 million visitors.
Google, which owns YouTube, was once again the leader, with 149.3 million unique visitors watching an average of 324.1 minutes of video, followed by Vevo with 63.0 million visitors watching an average of 112.0 minutes of video.
Next up were Yahoo sites (52.7 million), Microsoft site (50.7 million), and Viacom (49.5 million). Rounding out the top ten are Facebook, AOL, Turner, Hulu, and Amazon.
Hulu continues to lead in the number of ads shown. In June, it showed 1.0 billion video ads to 8.6 percent of the U.S. population, with the average video viewer seeing 38.8 ads. That's down from May, when it showed 1.3 billion ads to 9.2 percent of the population. Following Hulu in the number of video ads served were Tremor Video (753.0 million), Adap.tv (677.7 million), BrightRoll (628.6 million), Specific Media (421.7 million), Undertone (332.6 million), SpotXchange (281.9 million), Viacom Digital (275.2 million), Microsoft sites (227.0 million), and AOL (217.3 million). Specific Media, which recently acquired MySpace, made a big jump into the top ten, while AOL also edged in. ABC Television and CBS Interactive fell out of the top ten. Brightroll again reached the largest percentage of the U.S. population, with 21.9 percent (down from 26.4 percent in May).
Microsoft reversed its slump in video views, although not in the number of video ads streamed.
Microsoft fell on the number of online video viewers and the number of online video ads streamed.
Are ad campaigns on similar sites reaching new viewers or is there significant overlap? Two comScore reports have the answer.
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Report looks at key trends in online video, online advertising, mobile, e-commerce, and more.
Online video ads now account for 15% of all ads viewed on the web, up from 12% earlier this year, according to the metrics firm