HBO Go iPad App Gets 1 Million Downloads in First Week
How popular is HBO? Within the first ten days of its availability, the HBO Go iPad and iPhone app was downloaded one million times.
During his Streaming Media East keynote, HBO co-president Eric Kessler emphasized the fact that HBO is no longer just about television.
"We've evolved the HBO tag line from 'It's not just television, it's HBO' to simply "It's HBO" in recognition of all the options that customers have to consume content," said Kessler.
HBO Go is HBO's entry into the new world of TV Everywhere—the concept of providing consumers with access to the entertainment they want to watch on any device, with little or no incremental cost.
"Each month our customers vote on our service with their pocketbook," said Kessler. "HBO Go is portable, free, exclusive, and provides subscribers a tie-in to their pay TV subscription."
Video of Kessler's keynote is below.
(Photo credit: David Michael Howarth Photography)
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