-->

Register now for our FREE webinar series, Streaming Media West Connect, happening September 29 - October 2!

YuMe Launches ACE, End-to-End Control for Advertisers

Article Featured Image

Following a trend we've seen from other companies that work in online advertising, video ad company YuMe has announced a system that gives advertisers greater control over the lifecycle of their campaigns. Called ACE for Advertisers, it's built on the ACE technology platform and was designed to lessen the complexity of running an online video ad campaign.

The end-to-end control promised by YuMe measns that advertisers can streamline the process for media planning and buying, ad trafficking, managing creative assets, and serving and optimizing ads. The system also provides analytics to study the results of a campaign. Advertisers can use it to reach online, mobile, and IPTV devices.

"YuMe has done an impeccable job of seamlessly integrating its proven video management platform into existing agency workflows and processes to give agencies greater control over their online video campaigns," says Steve Katelman, director of strategic partnerships at Omnicom Media Group.

The announcement comes as YuMe is evolving its place in the online advertising community. It's refocused its website to highlight video advertising technologies and has created a new corporate logo. The new logo, seen here, shows a monitor emitting three RGB rays, representing YuMe's ability to reach PCs, mobile devices, and connected televisions.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

YuMe Offers 3 New Products to Drive Brand Engagement

Pre-roll options help drive viewers to Facebook, Twitter, and YouTube campaign pages.

YuMe Debuts ACE for Publishers 3.0, Appeals to Brand Marketers

With the relevance targeting tools in Ace for Publishers 3.0, publishers can offer advertisers predictable and safe placement.

YuMe Expands to Apple iOS Devices

Ad company offers iOS SDK, as well as new ad units designed for mobile devices.

Sharethrough Raises $5M in Series A Funding

Company is showing that shared videos are more effective for advertisers.

YuMe Gets on Board with HTML5 Advertising

After easy integration, publishers can serve ads to Apple's HTML5-only mobile devices.

2010 Editors’ Picks

Our annual list of the most innovative, most important, and just plain coolest stuff in online video

The Envelope Please: The 2009 Streaming Media Readers' Choice Award Winners

The winners of the third-annual Streaming Media Readers' Choice Awards were announced tonight at a reception in San Jose as part of the Streaming Media West and Online Video Platform Summit events.
Wed., Nov. 18, by Eric Schumacher-Rasmussen