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Sorenson Lights a Spark with Marvell Semiconductors

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Marvell Technology has struck a deal with Sorenson Media to incorporate the Sorenson Spark decoder in Marvell's products. Marvell has licensed the Sorenson Spark Software Developer's Kit (SDK) and Spark will be included in Marvell products meant for set-top boxes, media players, e-readers, netbooks, smart phones, tablets, and more.

Marvell is a fabless semiconductor company, meaning it designs and sells semiconductor chips, but leaves the fabrication ("fab") to a semiconductor foundry.

Sorenson Spark is a leading codec used to enable the playback of millions of online videos, including those on YouTube. Marvell will use the SDK to integrate the Sorenson Spark decoder into its semiconductors.

"Marvell is a technology leader, driving highly efficient and scalable platform solutions for consumers worldwide," says Douglas Cebik, director of business development of Sorenson Media. "Now, the company's high performance mobile platforms will be able to play Internet video using the industry's most common codec and consumers will enjoy more complete access to the full world of online video."

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