It’s All in the Delivery

Reliability and Flexibility
A DDN must have a track record with respected online properties and experience with multiple types of content such as live or on-demand video and audio, streaming, and downloads. Content providers should look for a delivery architecture that utilizes multiple distribution locations around the globe to ensure their media is routed efficiently and reliably. With worldwide reach and connectivity, a DDN is more robust and reliable than a single-location hosting solution and will have greater buying power to expand the network as needed.

As demand for digital media accelerates, a DDN must deploy new services aimed at enabling content providers. Not all customers require the same delivery services; one size does not fit all. Look for a DDN that recognizes the need for individualized service with a platform built to support the unique characteristics of the content provider—not their packaged offerings. Limelight Networks has a combination of "edge" delivery solutions, world-class datacenters and a sophisticated "Tier1+" bandwidth offering blending multiple IP backbones with a private fiber network. This suite of services gives clients a wide-range of distribution options to match their business models and budgets.

Innovation
DDN providers must be forward-thinking and focused on creating tools that complement the physical network. Example: Forecasting the need for greater ease-of-use in the legal music download space led Limelight Networks to develop a patent-pending technology—BulkGet Media Accelerator. BulkGet offers Limelight Networks music clients the ability to support easy distribution and organization of media files, providing consumers with multiple song tracks in just a single click; thus simplifying the online buying process. Clients distributing heavy files such as video, and software products or updates also benefit from this innovation today, as it assists in giving consumers the easiest way to download and manage digital media.

As demand continues to grow for online entertainment and communications-movies, games, music or meetings-Limelight Networks is poised to lead the way with a DDN platform designed to give audiences the best possible experience and content providers the ability to maximize their digital potential.