NaviSite Streams for Bud

NaviSite (www.navisite.com) announced that it has been selected by Anheuser-Bush to be the exclusive streaming provider for live Internet broadcasts and on-demand video at the www.budweiser.com Web site.

NaviSite had been working with Anheuser-Bush previously to produce and host live Internet broadcasts, as well as making videos available to customers on-demand, including clips of its popular, "Whassup?!'' Guys and Budweiser NASCAR Winston Cup Series stock car videos.

The reporting capabilities of NaviSite's streamOS enable Anheuser-Busch to obtain statistics in near real-time. NaviSite touts that its technology allows the company to evaluate the data to determine the total number of streams, streams by event, and even the speed that consumers use to connect to events and download videos.

"streamOS provides instant access to viewer statistics via the Web at any time,'' said Tom Prindiville, manager of interactive marketing at Anheuser Busch in a statement. "streamOS gives us up-to-the-minute information on who is connecting to the live event and who is accessing the video from our Web site after the event.''