MeTV.com and Engage Team For Streaming Ads
MeTV.com (http://www.metv.com) has appointed Engage (
http://www.engage.com) to handle its banner and in-stream advertising when the site launches in June.
MeTV.com is a broadband streaming media site that aims to deliver movies and television programming over the Internet. It also has plans to introduce a wireless PC to TV device (for watching Internet-delivered content on your TV). later in the year.
"Our database management capabilities enable us to tailor category specific ads to interested members who will be among the first generation of broadband ad consumers," said Martin French, senior vice president, marketing, MeTV.com.
"The partnership between the two companies is a natural. MeTV and Engage are at the forefront of taking online advertising to the next level," said Mr. French."
Engage Technologies is a top advertising/profiling company owned by CMGI, Inc.