Save your FREE seat for Streaming Media Connect this August. Register Now!

How Lo-Fi Content Keeps Influencers and Audiences Connected

See more videos like this on StreamingMedia.com.

Learn more about influencers and streaming at Streaming Media East Connect 2021.

Read the complete transcript of this clip:

Mark Alamares: We work with a lot of influencers, whether, you know, streamers on YouTube or TikTokers and so forth, and they have their built-in audiences. The productions that we are involved in do encompass the higher end productions, but also, because of the audience base specifically for online influencers, they sometimes go towards a direction of more of a lo-fi experience because they want to retain the authenticity and their connection with the audience. If they make it look over-produced,, they lose the attention of their fan base or their followers.

So there's a contrast between the two different markets. With big-name acts and traditional celebrities and musicians and artists, they want the, the overall high-end virtual experiences, but at the same time, on other online platforms, those influencers are requesting something that's a little bit more down to earth so that they still retain the fan base. YouTubers like MrBeast, who has,50 million followers or Bella Poarch on TikTok, she has 50 million followers as well, and they don't necessarily have sophisticated production tools at hand. They have access to them, but they keep it pretty simple. So I see those two divergent markets in general specifically for streaming.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Flavor Inc.'s Jose Castillo Talks NASCAR, TikTok, Twitch, and the Evolving Streaming Media Story

Flavor Inc. President Jose Castillo talks NASCAR, TikTok, Twitch, and the ever-evolving streaming media story with Streaming Media's Tim Siglin in this interview from Streaming Media West 2022.

VR and the Future of Live Streaming

Mobeon CEO Mark Alamares discusses how the gaming industry is influencing live streaming production, particularly in the VR/AR/MR/XR space, and the trend toward virtual production and the rise of virtual talent in this clip from Streaming Media Connect 2021.

Has the Heyday of Specialty Streaming Content Arrived?

Gigcasters' Casey Charvet and Zixi's Eric Bolten discuss how the evolution of affordable and powerful available tools, shifting audience demographics, and evolving notions of production have broughtg new viability to what was once known as "niche content" in this clip from their panel at Streaming Media Connect 2021.

How COVID Accelerated the Virtualization of Live Production

Zixi's Eric Bolten and Gigcasters' Casey Charvet discuss how the pandemic hastened the inevitable transition to virtualized production in live streaming in this clip from their "Future of Live Streaming" panel at Streaming Media Connect 2021.