YuMe’s Full-Stack Programmatic Video Marketplace Gains Momentum with MUH-TAY-ZIK | HOF-FER Partnership

YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today announced that  MUH-TAY-ZIK | HOF-FER, an award-winning, full-service advertising agency focused on strategic creative and media solutions for their stable of clients, has licensed the YuMe for Advertisers (YFA) platform to programmatically run multi-screen video ad campaigns. 

As MUH-TAY-ZIK | HOF-FER continues to grow their media capabilities, they've selected YuMe's demand side platform (DSP) to reach multi-screen video audiences and leverage extended brand reach via carefully curated PC, mobile and connected TV (CTV) inventory. YFA will also extend MUH-TAY-ZIK | HOF-FER unique, first-party audience segments that span across online and mobile audiences for targeted video ad placements.

"For advertising professionals, the power of video is beyond question as a media vehicle," said Eric Perko, Director, Media Services, MUH-TAY-ZIK | HOF-FER. "What's needed now is a better way to address the challenges of multi-screen campaign planning. YFA brings us that solution and delivers the right inventory across all video viewing devices with next-gen audience targeting capabilities. It's all about moving the needle for our clients and YFA as a programmatic tool helps us achieve that goal."

With the new and expanded partnership, MUH-TAY-ZIK | HOF-FER will also have on-demand access to YuMe's trading specialists for best practices around programmatic video advertising and targeted audience reach, agnostic of screen type.

"YFA is designed to address the ever-growing needs of programmatic brand advertisers and their agencies," said Hardeep Bindra, Executive Vice President, Operations, YuMe. "We are very excited to work with MUH-TAY-ZIK | HOF-FER to offer programmatic access to multi-screen video audiences and audience targeting that goes above and beyond the limitations of cookie-based targeting as we continue to gain traction for both our demand and supply side platforms, YuMe for Advertisers and YuMe For Publishers (YFP)."

About YuMe

YuMe, Inc. (YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.

About MUH-TAY-ZIK | HOF-FER

MUH-TAY-ZIK | HOF-FER is a group of creatively driven professionals in the industry formerly known as advertising.  It's a fully integrated agency that starts with cracking the code of a brand and then moving forward to execute with the highest degree of craftsmanship in whatever medium is available, from traditional media through social.  The name MUH-TAY-ZIK | HOF-FER is a phonetic of its principals.  John Matejczyk is an Emmy-award winning creative director from agencies like Goodby, Silverstein & Partners, BBH, Fallon, and TBWAChiatDay.  Matt Hofherr comes from a strategic planning background at great West Coast agencies like TBWAChiatDay, BBDO West, and Kirshenbaum Bond & Partners West, where he served as President.  The agency has become among the most awarded agencies in the country, winning at the One Show, Cannes, Art Director's Club, SXSW, ANDY'S, CA, AICP, Advertising Age Small Agency of the Year awards, Campaign, and more.  Visit http://mtzhf.com/ for more information.

Industry Announcements's article first appeared on OnlineVideo.net