What drives that “click” to watch a video? BuzzMyVideos launch “Thumbnail Editor” to boost discoverability

BuzzMyVideos, the next-generation and creator-first digital  media company, has today announced the launch of a Thumbnail Editor, their new audience development tool, which is designed to increase content discoverability and reach in today's crowded content space of social video platforms.

With the ever decreasing attention spans of online audiences, a well optimized video thumbnail is becoming more and more highly weighted for audience development. A video thumbnail, not only should convey the video's message or story in a single frame but also should be  as attractive as possible to convince the audience for a click to view the content.  There are plenty of resources today for best practices for video thumbnail optimizations, however not everyone has the right skillset, or the time to create the very best thumbnails for the content.

At BuzzMyVideos we believe in tools and technology to scale and ease content optimizations for mass audience growth for an ever-growing number of micro-influencers, therefore we believe the Thumbnail Editor is a great addition to our suite of audience development tools.

With the launch of Thumbnail Editor, BuzzMyVideos has expanded their content optimization and discoverability service offering, bringing the ease of creating a vivid, attractive, engaging video thumbnail at the fingertips of their influencers.

Bengu Atamer, Co-Founder & COO of BuzzMyVideos comments, "Video Thumbnails, are extremely powerful drivers of viewership and engagement. When it comes to intent-driven content discoverability, mostly it is a split second decision to watch or to skip! And that decision is driven by a limited number of factors in our minds. The attractiveness of a video thumbnail is in my opinion, the most important one driving that click "Yes, I want to watch this"... We believe the Thumbnail Editor will be a game changer for mass-optimization of content at ease for content owners with limited or no graphic design skills.

ABOUT

BuzzMyVideos is a next-generation media company that creates, curates, distributes and monetises online video. Their innovative technology platform captures data and analytics to inform content creation and sharing.

Industry Announcements's article first appeared on OnlineVideo.net