HooplaHa Launches Native Video Content Program with Snack Food Retailer Graze

HooplaHa-Life with a Smile, a digital content producer and publisher, has launched a multi-platform Native Content Program with healthy snack retailer Graze.

Through the program, HooplaHa features Graze prominently its original series "Kitchen Hacks" and "Mom Hacks," which can be found on the HooplaHa's "Just for Mom" YouTube channel.  HooplaHa not only produces the videos, but guarantees distribution as well.

"Native advertising is experiencing explosive growth and fueling demand for authentic, shareable stories that engage audiences rather than simply pitch to them," said Laurence Sheinman, head of business development at HooplaHa. "The social mobile revolution combined with the proliferation of Ad Blockers has added a sense of urgency for Brands to become part of these shareable stories."

In the "Guilt Free Dessert that Your Family Will Love" episode of "Kitchen Hacks," host Marysol Castro shows viewers how to make Iced Cinnamon Bun Yogurt Bark using yogurt and Graze's Iced Cinnamon Bun snack mix. And in the "5 Super Simple Ways to Relax" episode of "Mom Hacks," host Ereka Vetrini shows us how eating a healthy snack, like those provided by Graze, can help moms relax after a long day of working and taking care of their families.

"Working with HooplaHa was very seamless. They had all the resources to help us create some great content," said Marina Addams, direct marketing assistant at Graze. "We now have two pieces of high quality content that we wouldn't have gotten anywhere else and are great from a branding perspective."

For more information about HooplaHa and its native advertising programs, please contact Tracy Chevrier at tchevrier@hooplaha.com, 503-330-3550.
About HooplaHa

HooplaHa-Life with a Smile is a multi-platform digital media company dedicated to producing and sharing videos that lift your spirits. HooplaHa, with monthly video views of 10 million and counting, is known as the antidote to bad news and has been named to a variety of "best of the web" lists, including The Huffington Post's Top 10 Happiness Web sites. The company has built a library over 600 high quality, short-form original videos all within the "Life With A Smile" banner. Other channels within its MCN include Everyone Matters, LifeVest Inside and Life in the Dog House. HooplaHa was founded in 2012 and is headquartered in Norwalk, Conn.

About Graze 

Graze was started by seven friends who wanted a better way to snack.  Coming across a lack of tasty yet healthy snack options. They quit their day jobs and started on a mission to make good food exciting.  Fast forward a few years and they have developed a range of over 100 tasty & nutritious snacks using unique combinations, wholesome ingredients, and inventive flavors. Each box is made up of a selection of perfectly portioned snacks that are customized to your taste preferences, giving you a variety of feel-good snack options you can't find anywhere else! For more information, visit http://www.graze.com or email mailto:press@graze.com for any media inquiries.

Industry Announcements's article first appeared on OnlineVideo.net