CBS Sports Plans Extensive Streaming Coverage for Super Bowl LIII
Super Bowl LIII takes place February 3rd in Atlanta, and CBS Sports announced extensive streaming support before and during the big game.
The game itself will stream on "more platforms than ever," says CBS Sports, including CBSSports.com and the CBS Sports app available on connected TV platforms, phones, and tablets. Streaming won't require pay TV authentication. Subscribers to CBS All Access will also be able to stream the game.
CBS will use the game to drive traffic to CBS Sports HQ, the free streaming service it launched in February 2018. Prior to the game, CBS Sports HQ will offer a 10-hour pre-game show, running from 8 AM to 6 PM ET. Every hour will see a different competition between CBS Sports Digital talent and current or former players. Once the game is over, CBS Sports HQ will offer postgame coverage, running from 10 PM to 12 AM ET. Postgame coverage will be hosted by Nick Kostos and analyst Bryant McFadden, with participation from Pete Prisco and Brady Quinn at the stadium.
The week leading up to the Super Bowl, CBS Sports HQ will stream four shows each weekday offering news, interviews, and analysis. In all, CBS Sports HQ will offer over 30 hours of live original content from Atlanta.
People are streaming video more than ever, but one area lagging behind is live sports. Lowering latency could attract more fans.
Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.
8K football is coming, streamed with sub-second latency. Fans will bet on a variety of small outcomes as they watch, such as how long the National Anthem will last. Limelight gazes into its crystal ball to predict what the 2024 Super Bowl will look like.
In 2019, 4K video should be table stakes for major events. While CBS streamed 560 million minutes of game time with no major problems, viewers deserved a better experience.
Streaming rates will be highest with young adults, where one-third plan to stream the game. But latency threatens to spoil the fun.
CBS All Access subscribers will be able to stream games on their mobile devices for the first time, as Verizon no longer has an exclusive on mobile
One rises and one falls: CBS All Access is riding into new markets, while NBCUniversal's Seeso never got off the ground.
At an NAB keynote, Jim Lanzone of CBS Interactive explains why mobile, social, and OTT are the big industry drivers, and why revenue diversification is a good thing.