Save your FREE seat for Streaming Media Connect this August. Register Now!

Group Video Viewing Becomes an Event With Facebook Premieres

Article Featured Image

Facebook is testing a feature called Facebook Premieres that lets content owners show pre-recorded videos in Facebook Live and create must-see events for fans. This feature could be useful for movie trailer debuts or product launches, where a company wants to promote news but use pre-recorded video for its announcement. While companies could already post recorded videos to Facebook Live, doing so required the use of a third-party program.

Facebook is testing the feature with a diverse group of video creators, publishers, and series, according to Facebook vice president of product Fidji Simo, quoted in Deadline. The feature will roll out to additional users "soon."

With Premieres, viewers get a group viewing experience, as they do with any Facebook Live video. Creators can interact with the audience, and the audience can make comments in real-time. It could be a great way to create excitement and online discussion around a video launch.

Competitor Twitch already offers a Premiere experience, letting creators debut a video as if it were live. 

To hear more about Facebook's video efforts be sure to attend Streaming Media East on May 8, where Facebook Live product manager Erin Connolly will deliver the opening day keynote. The event will stream live on the StreamingMedia homepage. 

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Facebook Premieres Gets Global Launch, Enhances Group Viewing

Starting today, any creator can schedule a video premiere a week in advance. Look for upcoming premieres staring Ant Man, the Wasp, and Aquaman.

Facebook, Netflix, and Google Lead Streaming Media East Speaker Lineup

It's the only event that covers the entire online video ecosystem, from live streaming to OTT and video marketing and advertising. We're celebrating our 20th anniversary with our best lineup of speakers and content yet—and a giveaway you won't want to miss.

Facebook Introduces New 360°/VR Video Quality Metric

VR and 360° video has all of the compression-related issues of flat video, and then some. Facebook's new metrics, called SSIM360 and 360QVM, might simplify quality analysis for developers in the future, particularly if Facebook open sources the metrics.

Facebook Is Overtaking YouTube for Live Mobile Video Streaming

A report from Openwave Mobility shows that Facebook live video is already more popular in some regions, and buffering is still a major problem.