Sonic Foundry: 2017 Online Video Industry Predictions
The business of enterprise video continues to evolve. For more than a decade we've predicted the importance of video in certain industries, beginning with higher education. Now we're seeing video fast becoming an invaluable asset in industries such as healthcare. With ever-changing procedures, devices, technology, and regulations that affect healthcare, it is critical that its workers keep up with new products and research on a timely basis. For many organizations, video is the answer.
Hospital and healthcare staff training programs have become increasingly important in today's complex healthcare environment. Video allows hospitals to easily and cost-effectively keep their staff up to date on the latest advancements so they can provide the best standards of patient care. The most innovative organizations will remove content-creation barriers and foster unique online environments to create and share original training and content, bringing larger audiences to complex procedures and new medical discoveries.
We identified and perfected key capabilities that we know are required for widespread adoption of user-generated content creation. Through that process, we eliminated much of the complexity that has kept online video from scaling effectively at an enterprise level.
In the next year we will see deeper management and security, while at the same time more flexibility in creation, workflow, and consumption of this content. We will help transform the vast libraries of video into interactive, indexed rich video though automated metadata creation and advanced search capabilities, and positively impact the individuals who are learning from it.
See the rest of the 2017 Streaming Media Executive Predictions in the related articles below, or download the entire batch here.
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We'll see more of the same in 2017, and that's a good thing—the people in our industry are changing the world one algorithm, one pixel, and one patent at a time.
Network-crushing bandwidth growth means it's time to revisit H.264 and HEVC codec SDKs to get the most out of your encoding and delivery dollar.
Publishers need to focus on creating great content, leaving the behind-the-scenes technical details to proven managed service providers.
2017 is going to be the year of experimentation for live video on social platforms. Facebook Live is leading the way, but other platforms are catching up.
2017 will be the year of 4K live production and the year of live streaming done by everyone, from everywhere
Subscription monetization is viable, and ad insertion is become more effective and less costly, leading to what will be a banner year for online video revenue generation.
2017 will be the year of ubiquitous streaming, as low-cost, high-powered streaming solutions become even more pervasive.
Live streaming will be the big story of 2017, and OTT is now superseding IPTV. New 4K encoders and decoders for contribution and OTT are helping to make it all happen.
Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising
Flash is dying, and HLS and DASH can't offer the same low latency as RTMP. New technologies offer low-latency streaming
Look for more video from corporates, someone cracking streaming VR, and the slow demise of satellite TV as broadband takes over