Save your FREE seat for Streaming Media Connect this August. Register Now!

Mobile Video Increases, But Can Networks Keep Up, Asks Ooyala

Article Featured Image

A few years back, the trendy question to ask was whether or not a major event—the Olympics, the Super Bowl, a new Kim Kardashian photo—would break the internet, the latest Ooyala Video Index notes. Today, the question is whether or not mobile networks can survive mobile video's growing popularity.

The report looks at the fourth quarter of 2015, finding that mobile video grew to 46 percent of all video plays, an increase of 35 percent over Q3. Phones account for much more of the mobile video total than do tablets: Tablets made up just 14 percent of mobile video plays, just slightly above Q3's 12 percent. Put another way, mobile videos were played on phones six times as often as on tablets.

Mobile video viewers continue to favor short clips: 69 percent of all phone videos were under 10 minutes long. Oolaya points out that young adults—millennials—are far more engaged in mobile video. They're twice as likely to watch a video on a mobile device than on a television. It's an important note for publishers and marketers, the company believes. "To reach your future customers, the buyers who will build your business, you need a mobile- first strategy that can be executed at scale," the report says.

As for the questions of whether or not mobile networks can keep up, Ooyala notes that operators are currently testing 5G networks, which offer 10X to 100X the capacity of 4G.

The full Oolaya Global Video Index Q4 2015 is available for free download (registration required).

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Mobile Devices Now Make Up 51% of Video Views: Ooyala Index

The Q2 report finds big changes in the tablet market: While iPads used to own a large majority of tablet video views, Android tablets are gaining ground.

Video Publishers Expand With Social Platforms, Finds Ooyala

With 8 billion daily video views, social networks like Facebook and Snapchat are too big to ignore, but they threaten to reduce website value.

Ooyala Promises Faster Performance With HTML5 Video Player

With multi-device support and an open framework that connects to multiple ad services and analytics platforms, this player is designed to be a time-saver.

Connected TVs the Choice for Longer Content, Finds Ooyala Report

When watching long-form streaming video, people prefer the biggest screen in the house. Connected TVs see big growth in the latest video index.

Ooyala Discovers Which Cities Stream the Most NFL Football

Sports is leading the way in live and on-demand video streaming, but which markets are the most invested in their teams? Ooyala crunches the numbers.

Ooyala Releases IQ Video Analytics as Standalone Product

Service can be used with JW Player, Brightcove, Kaltura, thePlatform, Flowplayer, and YouTube via API