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The Business Strategy Behind the Fragmenting OTT Market

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From Netflix, HBO and Showtime, to broader offerings such as Dish’s Sling, CBS’s All Access, Comcast’s Stream, and Apple TV, rumored to launch in the fall, there are a lot of OTT options. Are we ensuring differentiated experiences for consumers, or are we building a slew of “me too” services? With reports showing OTT revenues are expected to top $10B within the next few years, are content owners building a healthy marketplace with enough competition and differentiation for revenues to continue to grow? This panel explores the business strategies behind the unbundling and unraveling of the industry as it moves from cable to the cloud and the subsequent sprint to build new OTT experiences.

Moderator: Jim O’Neill, Principal Analyst - Ooyala
Amit Ziv, VP, Business Development - Epix
Michael Dube, Streaming Media Manager - NPR
Jimmy Schaeffler, Chairman, CSO - The Carmel Group
Cary Grant, CEO - PREMO
 
 

 

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