Save your FREE seat for Streaming Media Connect this August. Register Now!

Verizon Partners With NBA to Bring Games and Clips to Go90

Article Featured Image

Go90, the millennial-targeted online video service created by Verizon, scored some valuable content thanks to a partnership between Verizon and the National Basketball Association (NBA). The multiyear content and marketing agreement will bring daily NBA highlights, original content, and access to out-of-market games to Go90 viewers. Some content will be exclusive to Go90: Verizon says Go90 and the NBA will work together to create "a number of exclusive series" for the platform, but didn't give details.

While most content on Go90 is free, live NBA games won't be. Viewers will use the NBA League Pass option to purchase access to single games, or to buy team passes or full season packages. Verizon isn't offering pricing information yet, but says viewers will be able to live stream almost 1,000 out-of-market games.

Go90 viewers will be able to share NBA clips and highlights through SMS, Facebook, and Twitter.

The agreement goes beyond Go90 streaming: Verizon will be the title partner of the NBA's All-Star Slam Dunk platform, and will be the presenting partner of the NBA's All-Star Balloting Program. Verizon will also have a marquee partnership with the WNBA, and will be the official wireless service provider of the NBA, WNBA, NBA Development League, and USA Basketball. The two companies didn't disclose the terms of the partnership, although USA Today says it's a three-year deal valued at over $400 million. Go90 is available through free iOS and Android apps.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Dailymotion Signs Multiyear Partnership With the NBA G League

The development league will use Dailymotion's player to share clips across its sites, but the agreement does not include any live game streaming.

Verizon Closing Go90 in July, Ending Nearly Three-Year Run

Serving videos to mobile-first teens seemed like an easy money grab, but Go90 is the latest in a long line of platforms to never find an audience.

Season Two of Go90's Streaming Hit MVP Plays in the Big Leagues

There are some major sports stars on Go90 series MVP—including New England Patriot Rob Gronkowski, one of the show's producers—but they're not the ones throwing pitches.

A Change in Direction for Go90 as Verizon Fires 155 Workers

Verizon's free app-based video bundle for mobile-using millennials never found an audience. Now, the team behind Vessel will rebuild it.

Expect Broadcasters to Demand Access to Platform Data in 2017

Social platforms Facebook and Instagram are turning out huge views for sports broadcasters, but the broadcasters aren't getting much info in return. Look for that to change.

NBA and NextVR Offer Basketball Fans One Game Per Week in VR

Anyone with a Samsung Gear VR and a compatible phone can test it during the free trial on October 27. After that, it requires a League Pass subscription.

Verizon and Hearst Partner to Create Online Video for Millennials

RatedRed.com will target young adults in the heartland, while Seriously.TV will offer news-based humor clips throughout the day.

Verizon Shows That it Can Create OTT Experiences in 72 Hours

In the "72-Hour Challenge," Verizon and Digiflare created mobile and set-top apps for media organizations at a breakneck pace.

Verizon/AOL to Launch Go90 This Week, Publicis Signs an Exclusive

The streaming service will launch on iOS and Android on Thursday, providing a millennial-oriented, mobile-first take on OTT video.