Facebook Announces Embeddable Video Player, APIs at F8 Conference
At the Facebook F8 Developer Conference yesterday, the social network made its biggest play yet to rival YouTube as a video destination. It now offers an embeddable video players and flexible video APIs. Ten pre-selected online video platform partners are already offering Facebook distribution.
With its embeddable video player, Facebook now lets members share videos outside of Facebook pages. It's a crucial feature as Facebook plays catch-up with YouTube.
With the release of video APIs, Facebook lets publishers have more control over the videos they publish. Publishers can now upload videos up to 1.5GB in size, resume uploads, and schedule uploads. They can create custom thumbnails for videos and add more useful tags. They can also manage video playlists, get real-time results on video encoding, and set targets or restrictions for video delivery.
Facebook selected 10 online video platforms— Anvato, Brightcove, Fullscreen, Grabyo, Kaltura, NowThis, SocialFlow, Spredfast, Vimond, and WhipClip—to integrate the APIs at launch, and many of them rushed to put out statements of support.
“Our implementation of the new Facebook video API enables our broadcast and media customers to cut clips from their live TV broadcasts using our cloud editing tools and share them on Facebook with a single click in real-time,” said Alper Turgut, CEO of Anvato. “
"Allowing Kaltura customers to publish video natively on Facebook opens the door to limitless opportunities to extend the breadth and depth of social video content," said Ron Yekutiel, Chairman and CEO of Kaltura.
Facebook is the platinum sponsor for the upcoming Streaming Media East conference in New York City, where it will host the Facebook Lounge on the exhibit floor.
While these features are still in early phases, they show Facebook is determined to match and exceed YouTube as a video destination.
The social network continues to take aim at YouTube, this time enticing handpicked video partners with a percentage of ad revenues.
QuickFire technology will let Facebook create smaller file sizes while maintaining video quality, improving the mobile experience.
YouTube's One Channel design has inspired Facebook to create a similar video layout for brands, which will roll out to all Facebook Pages soon.
The social network is rumored to be paying between $400M and $500M for the online video platform, and wants to deliver targeted ads.
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